Uncategorized

INHUMANS Projected for Low Box Office Debut in IMAX

Marvel premiered the first two episodes of its new ABC series, Inhumans, in select IMAX theaters this weekend. The show brings Black Bolt and the Royal Family into the Marvel Cinematic Universe, following the introduction of Inhumans on Agents of S.H.I.E.L.D.

Inhumans has been dealing with largely negative reviews from fans and critics, after months of poor buzz from marketing. (Mike says that it’s the worst thing Marvel has ever made – full review here.) This isn’t the type of word-of-mouth Marvel and ABC would want to see in preparation for the TV premiere. And now, we have the box office estimates for this weekend.

Per Forbes, Inhumans is making about $1.21 million over the three-day weekend, with the number rising to $1.5 million for Friday-Monday from 393 screens. Add in $1.1 million from overseas, and this brings its four-day opening to $2.6 million.

Obviously, it’s impossible to compare Inhumans‘ opening to any other theatrical MCU project. A more proper comparison is IMAX’s screening of the Game of Thrones season four finale back in 2015, when it made $1.46 million from 201 screens. Unfortunately, it looks like Inhumans‘ IMAX run will be cut short, as It will take over on Thursday night.

Stay tuned for more updates as we have them.

Founder and Editor-in-Chief of WOBAM! Entertainment.